Don’t have the budget to do a full-out marketing campaign to bring in new clients? Here’s an easy and free concept: Send an email to past clients (exclude the ones you may have pissed off for whatever reason) that you haven’t worked with in the past six months.
Here are five tips:
1.Keep it sweet and to the point.
2. Express your gratitute for past project(s) and enjoyment working with their employees.
3. Inquire about any additional needs they may need in the future.
4. Let them know about what’s going on with your company, such as new clients (and project results), new service offerings, and/or any impending discounts on services.
5. For your call of action, recommend a date/time for an informal meeting or conference call.
